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14th National Prescription Take Back Initiative Social Media Plan
DRUG ENFORCEMENT ADMINISTRATION Take Back Day October 28, 2017
Thank you for joining DEA to make the 14th National Prescription Take Back Initiative on Saturday, October 28th a success! We all benefit when unneeded, unwanted, or expired controlled prescription drugs are taken out of harm's way and properly disposed of.
Since the last #DEATakeBack day, DEA has expanded its presence on social media on Twitter, and now on LinkedIn.
DEA is using social media tools to reach new audiences, increase #DEATakeBack participation, and enhance the impact of other traditional forms of outreach such as press releases, public service announcements, print publications, websites, etc.
DEA created this social media plan for use with your social media accounts to publicize our Take Back efforts, and enhance yours!
Simply use any or all of the posts/tweets provided in this plan and the attached multimedia assets, or create your own posts/tweets with photos of your organization in action during Take Back day.
DEA will be hosting and participating in special events leading up to the nationwide
#DEATakeBack, including a “Federal TakeBack Day” on Wednesday, October 25, and other events in various DEA field divisions. Look out for tweets about these special events and participate/tweet/retweet as appropriate. You can see tweets and photos from the last National Prescription Drug Take Back day at the “Take Back Day April 29, 2017” moment. We’ll be adding tweets to the “DEA Prescription Drug Take Back Day, October 28, 2017” moment, which we will create leading up to October 28th.
Retweet content posted by the DEA Field Division which you are in and from our national account @DEAHQ, adding your own local/regional message. Through October 28th we will be increasingly posting #DEATakeBack tweets: feel free to reuse/retweet them as appropriate. Click here to see a map if you’re not sure which DEA field division you’re part of, and see below for a list of the Twitter handles for every DEA Division.
This plan contains best practices, tools, and resources we will be deploying in the lead up to #DEATakeBack day, and on #DEATakeBack day, Saturday, October 28:
Hashtags:
Try to use the #DEATakeBack hashtag in every tweet. If all of the 5,000+ official DEA partners use it in their tweets, and include @DEAHQ and/or your DEA division’s Twitter“handle” where appropriate, together we will “trend” #DEATakeBack before and on October 28th!
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